Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader hispanic
 
SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER
Feb 15, 2012

Survey: Only Half of Americans Eat Breakfast

PrintSurvey: Only Half of Americans Eat Breakfast  

NATIONAL REPORT -- According to a new survey released by Kraft Foods, 63 percent of Americans admit they sometimes feel low on energy in the morning, which is not a surprise given that fewer than half eat breakfast every day.

The national survey, conducted by StrategyOne, sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need. Sixty-one percent of American adults believe breakfast to be the most important meal of the day, yet only 48 percent eat breakfast every morning.

The survey results show that breakfast beliefs vary from coast to coast:

• Researchers found breakfast skipping to be more common in major southern cities, with Dallas-Fort Worth (54 percent) and Houston (60 percent) residents forgoing breakfast most frequently.

• New Yorkers (69 percent) and Los Angelenos (66 percent) suffer the most from morning energy drain, while residents of Washington, D.C. (44 percent) and Boston (46 percent) are the least likely to be sluggish in the morning.

Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53 percent of men feeling more productive after breakfast vs. 44 percent of women. Almost two in three Americans admit to having low levels of energy in the morning, with 57 percent looking to breakfast to help provide fuel for their morning. More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning.

To fill this void, Kraft Foods is introducing belVita Breakfast Biscuits -- lightly sweet, whole-grain, crunchy breakfast biscuits, specially developed to provide nutritious sustained energy. They hit store shelves nationwide this week in the cookie/cracker aisle. Each individual package of four biscuits has 18 to 20 grams whole grains per serving and does not contain high-fructose corn syrup, partially hydrogenated oils, and artificial flavors or sweeteners.

The belVita Energy Survey is based on two studies conducted by StrategyOne from Dec. 21 to Jan. 4. The first, a national sample of 1,005 six-minute surveys, was conducted online among U.S. adults. The second study was conducted online in 10 major U.S. cities among adults. The cities were: New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas-Fort Worth, Washington D.C., Atlanta, and Houston. A total of 2,000 five-minute surveys were conducted. (Sample size of 200 per city; 100 male and 100 female per city.)






Find Reports & Data

CSNews 2009 Foodservice Study

Foodservice sales rose 7.7 percent on a per store basis in 2008, and prepared foods led the way with a 9.1 percent sales gain per store, according to Convenience Store NewsĂ˝ 2009 Foodservice Study.

CSNews 2010 Industry Forecast Study

CSNews' 8th annual Forecast Study includes a macroeconomic projection of market conditions in 2010 and the impact they will have on sales and growth of key convenience store categories: motor fuel, tobacco, malt beverages, confectionery, and snacks.

CSNews' 2009 Industry Report Study

Industry sales climbed 11.4% to an all-time high of $633.9 billion last year, according to the Convenience Store News 2009 Industry Report, the longest-running compilation of sales and operational results in c-store retailing. 40 pages, including 69 charts.

CSNews' 2009 Realities of the Aisle Consumer Study

Food quality and in-store execution greatly impact a consumer's choice to purchase and consume prepared food from a convenience store, according to the new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan. Study is 11 pages and includes 14 charts.

CSNews 2010 FIRST LOOK Report

CSNews' 2nd annual FIRST LOOK report provides convenience store retailers with a first glimpse of industry dollar and volume sales changes in five major product categories, based on data provided exclusively to CSNews by The Nielsen Co. The report includes sales, unit and regional market share percentage changes for packaged beverages, other tobacco products, candy and snacks, and beer.

CSNews 2010 Industry Forecast Study

The Great Recession has caused a fundamental shift in consumer spending. How will this affect the c-store industry and your business in the year ahead? The CSNews 2010 Industry Forecast Study provides a glimpse of the rough conditions ahead and critical insight for you to make the right buying decisions.

CSNews HR & Labor Study 2010

Likely owing to the economic recession, 40 percent of retailers responding to the Convenience Store News 2010 Human Resources (HR) & Labor Study said store associates turnover decreased over the past two years.


Today's New Product


Insulated Beverage Dispensers
These stainless-steel insulated beverage dispensers provide greater performance and durability in the coffee, tea and beverage category, the manufacturer stated.
Featured Videos

Loading...
Playlist

Related Videos
sponsor
Events + Webcast
Participate in
LIVE and ON-DEMAND
presentations of
convenience store industry research
from your desktop.
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews for the Single Store Owner
Progressive Grocer
Progressive Grocer's Store Brands
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Hispanic Retail 360

Custom Media